Principles of digital imaging and design for the production of marketing materials. The focus of this course includes concepts such as digital image preparation, corporate identity, consumer behavior, website analysis and internet behavior, digital marketing, and the digital economy. Various marketing, and communication strategies for internet marketing will also be investigated and evaluated. Students will develop an e-marketing plan, a video production, a personal website, and various marketing materials.
Duration: August 21 - October 20, 2017
- Teacher: Do Lian Thang
Students learn to establish, operate, and control integrated, computer based information systems to support management decision making. Topics discussed include structuring of information systems, hardware and software systems, quality assurance, information gathering, storage, retrieval, and control.
Duration: June 12 - August 18, 2017
A course designed to enable the student to develop and implement marketing strategies. Both the local and global marketplace are considered in analyzing marketing opportunities; selecting target markets; designing marketing programs; and organizing, implementing, and controlling marketing efforts.
Duration: April 3 - June 9, 2017
This course offers the opportunity to apply mathematical models and tools for the analysis of business problems and management decision making. It acquaints students with quantitative techniques commonly used in the decision-making process. Sample topics include concepts of decision making and decision analysis, linear programming, sensitivity analysis, transportation and assignments, problem forecasting and time series analysis, inventory concepts, network models, and mathematical simulations and game theory.
Duration: January 2 - March 31, 2017
- Teacher: Sunia Fukofuka